OtB Marketing Services.
Let’s get on the front foot.
Off the Bench marketing services will help get your marketing activity firing on all cylinders.
We recognise each small to medium sized business is unique, and we understand resource constraints, competitor curve balls, customer sucker punches and urgent ‘business as usual’ demands are part of your everyday challenges.
For this very reason, we are primed and ready to come ‘Off the Bench’ and provide marketing support services that can be customised to suit your business’ needs. From strategic alignment, to lead generation tactics and performance analysis, our services aim to get you and your team running at peak performance levels in no time.
What are you looking to achieve?
Depending on your size, budget and immediate pressure points, you might want a quick fix, or play the long game.
The structure of our marketing support services allow you to pick and choose the most effective pieces of work to focus on, to get your flywheel fully in motion.
‘Snap-Shot’ Review
What do your customers think of your brand and your product/service?
How visible is your brand in the marketplace to prospective customers?
Are you investing in the right marketing activities to achieve business growth?
Our ‘Snap-Shot’ Review will help answer these questions. It’s an excellent opportunity for you to have an independent eye cast over your business and brand. Enabling you to make more informed and accountable marketing decisions, and opening discussions that could impact other elements of your business.
Our Actions
Brand Positioning
Product or Service Message
Competitor Analysis
Budget Review
Your Outcomes
Digital Scorecard
Quick Wins Recommendations
‘Game Plan’ Strategy
Do you have a clear brand and marketing road map for success and growth?
If you worked towards clearer goals and tasks, how would this impact your performance?
Do you have a high performance, actionable game plan? Or are you just winging it?
A battle hardened ‘Game Plan’ allows you to pull multiple elements of the marketing mix together into one concise melting pot, to drive business success.
A well constructed marketing strategy is often overlooked, yet it can so often become the guiding light to ensure all your staff are rowing in the same direction when it comes to building your brand and acquiring and retaining customers.
Our Actions
Strategic Marketing Plan
Brand SWOT
Goals & KPI’s
Target Market
Media Channels
Competitor Review
Budget Deep Dive
and more
Your Outcomes
Marketing Blueprint for continuous development
Working Budget Template
Strategic Recommendations
Action Plan
‘Kick Off’ Generator
Are you doing everything possible with your marketing activity to retain existing clients?
What marketing tactics are you missing out on to find new business?
How do you know if your marketing activity and sales funnels are actually working?
Our ‘Kick Off’ activity will make an immediate impact to your business. If you need to get the ball rolling and increase eyeballs on your brand, generate leads, improve customer experiences or branch out a little with some collaborative programs, we can help make it happen.
Our Actions
Branding: Graphic Design | Marketing Collateral
Digital Marketing: Google & Social Ads | Email Marketing
Websites: Design | Content | SEO | User Journey
Content Creation: Videos | Photography | Blogs
Direct Marketing
Customer Retention Marketing
Collaborations and Sponsorship
Market Research
Event Management
ROI Reporting: Analytics | Social Insights | Campaign tracking
Your Outcomes
Brand Profile
Lead Generation
Customer Experience
Marketing Accountability
Investment
Our tailored marketing support services can fit any sized business and budget. Whether you need short-term assistance on specific pressure points or a full brand overhaul, Off the Bench can step up and be your super-sub.
We can dive in and work on specific elements from our service pillars listed above. For example if you only need support on social, websites, budgeting or ROI, we can narrow down the project to suit your needs.
And depending on the services required, our charges are either billed as a fixed fee, or at an agreed hourly rate and duration of time.
Book a Team Talk
Drop us a line and let’s see if we can help drive further business success for you.